Ubiquity of NFC-Enabled Phones Leads to Strong Brand Protection

Counterfeiting has grown tremendously over the last decade. Fortunately, there are several anticounterfeiting solutions. Of these, an authentication based on challenge-response allows a much stronger protection than secure printing or unique ID RF tags. This application note presents the benefits of RFID tags based on crypto-strong authentication. It explains how these benefits enable the consumer to check for the authenticity of luxury goods by simply tapping their near-field communication (NFC)-enabled phones.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>