TechCrunch Hackathon San Francisco, 2011 (image courtesy of Yusuke Kawasaki)
The concept behind a hackathon is fantastic. It’s a competition where groups of people work diligently on a project for a set length of time (generally around 24 hours), and then present their projects to the whole group at the end. If you have never been to one, I definitely recommend trying it at least once in your life. You don’t even need to be a tech nerd! I have seen plenty of hackathon teams include graphic designers, sales people, and business development folk. For most types of hackathons, being able to pitch a product idea is key, which brings me to my first point:
1. It's all about that pitch
Garrett BTM’s rendition of “that ShamWow guy”
Really, my biggest pet peeve and biggest piece of advice I can offer is that you need to sell a product idea. The reason I say it’s a pet peeve is because, to me, a hackathon should be first and foremost about having fun and working on a project that you and your team want to work on. It should not necessarily be the next piece of experience-enhancing, disruptive technology that will be sold for $2 billion to Facebook.
That being said, many times, the panel of judges that decide whether you take home that juicy $10,000 prize or not are made up of:
- A) Venture capitalists
- B) Representatives from other technology companies
I always recommend going to a hackathon with the intention of having fun and learning. If you feel the need to go for the prize(s), then keep in mind who your audience is. More often than not, the “unique” panel of judges (see A and B) will want to see something that can be productized and sold as a solution to a problem (so leave your fire-breathing dragon scupture idea at home).
Give at least 2-3 hours before the deadline to your best public speaker on the team to put together a knock-out presentation. I have seen great demos (even as product ideas) fail because the presentation was awful, and I have seen so-so product ideas take home the big win because the pitch would have felt at home in a San Francisco venture capital firm. Just promise me you won’t sound like this.
2. Solve a problem
Look, we solved world hunger! (image courtesy of HackNY)
Yes, I know that I touched on this in #1, but I really feel like it deserves its own category. In the same vein as the fire-breathing dragon sculpture, projects for the sake of art or learning seem to be unwelcome at hackathons. If you know of any hackathons that value these pieces, please let me know! As far as I can tell, that only seems to be the purview of Maker Faires.
Any business 101 class will tell you that your product or service needs to solve some kind of problem. Certainly there is a place for luxuries and extravagance, but in my experience, your panel of VCs and mock-VCs (aka “the judges”) will value necessity over indulgence. Are you connecting people? Creating more free time? Offering security? Think about this as you are designing your product and your pitch.
3. Show that your project can work
Me, spending far too long soldering something to prove it worked at the Pebble Rocks Boulder Hackathon
Notice I didn’t say, “Show that your project works.” The operative word here is “can.” At the hackathon pictured above, the team that took home the best prize proved that they could receive wireless messages on the smartwatch from an Arduino, but they did not go so far as actually receiving messages from satellites due to time and cost restraints during the event.
Simulation and correctly articulating how the end product should work are two perfectly acceptable workarounds to an incomplete solution.
4. Go for the niche technology
There will probably be an SDK for this at your next hackathon (image courtesy of Tim Sheerman-Chase)
Let’s be honest here. Most of the larger hackathons are funded by large corporations with the hope of getting people to use and ultimately buy their technology. In short, hackathons are a great marketing tool.
Many companies show up to larger hackathons in order to entice people to evaluate and use their product (or some developer version of it). Sometimes, these companies will give out specialty prizes for “best use” of their technology. If you have not pre-planned your project before the event (not a bad thing; I have seen a number of winning teams come up with the idea on the spot), then keep an eye out for these “best use” prizes. You generally have a better chance at winning them since not every team will likely be going for them.
5. Stick to a schedule
Setting up a Trello board is a good way to monitor people’s time (image courtesy of George Song)
Twenty-four hours seems like a lot until you try and work those last six hours on no sleep. If you have a predetermined team and a project idea, then I definitely recommend setting up milestones in some kind of scheduling tool before the event begins (Trello worked well for my team). It doesn’t need to be broken down to the exact minute, but general milestones to know if you’re on track or if you need to drop features help tremendously. But really, please, no coding or building beforehand (it’s a sleazy thing to do).
If you form your team or idea at the start of the event, I also recommend taking the first hour or so to nail down your idea and a basic schedule. Nominate someone as the project manager and have them check in with the team at predetermined times (e.g. every four hours).
Make sure you leave enough time for #1, and if you find something isn’t working, refer to #3.
If you are like me, you probably have a hard time recovering from all-nighters (I did not sleep during my first hackathon, and it took me a week to recover). If you come up with a solid idea, prepare a good pitch, stick to a schedule, and don’t be afraid to pivot, then you’ll have a good shot at winning some prizes and getting some sleep.
If you decide to attend a hackathon, go with the mindset of having fun and learning. Remember that most hackathons are designed to market products and services to you, but you can use that knowledge, if you must, to walk away with some good prizes.
What are your thoughts on hackathons? Are there tips you would share with others attempting one for the first time?